The station rolled out to an enormous number of regional areas, ensuring young people across the nation had a media outlet that spoke to them, and for them.
While listeners immediately benefited from this rollout, bands also gained something from it. The Unearthed initiative saw triple j travel out of the cities and showcase the music and culture of different regional centres across the country.
Another key element of this decade was the station's dedication to current affairs. New programs like The Morning Show and Hack continued the station's commitment to youth issues.